They ask me at barbecues. In parking lots. Sometimes, in a whisper, after two glasses of wine at their child’s back-to-school night:

“So… what’s really the biggest problem you see in couples?”

There’s usually a nervous laugh, like they’re bracing for me to say “sex” and make it a punchline. A quick laugh, and then we’re back to potato salad.

But I’ve stopped giving the polite answer.

Because the real answer is quieter. Slower. And much more important.

The biggest problem I see in couples—the one that quietly wears love down—is this:

At some point, people stop being willing to be changed by the relationship.

Let’s say the quiet part out loud.

Couples therapy is a strange ritual. You schedule your suffering in 50-minute blocks. You pay someone to ask hard questions.

You rehearse vulnerability, sometimes in the presence of someone who isn’t even making eye contact. And then you go home and argue about what was said—or what wasn’t.

It’s brave. It’s hopeful. But it’s also, at times, bewildering.

So when it doesn’t feel like it’s working—or worse, when it starts to feel like a weekly exercise in despair—you begin to wonder: Is this still worth it?

Let’s explore when it’s actually wise to quit couples therapy, and when the discomfort you’re feeling is exactly the thing you should be leaning into.

Couples therapy has a PR problem.

On Instagram, it’s all throw pillows, card decks, and holding hands on matching yoga mats. On Reddit, it’s stories of miraculous turnarounds:
“We went to three sessions, and he finally got it.”

Or: “She stopped bringing up 2017 after our therapist said I wasn't the villain.”

But let’s be honest. Sometimes it doesn’t work. Sometimes it’s 50 minutes of paid bickering, trauma-informed homework that nobody did, or one partner weaponizing every insight for rhetorical sport.

So: why does couples therapy fail?

Here’s the answer no marketing agency wants to give you:
because it’s not therapy that’s broken — it’s what we bring to it.

And often, what we bring has been shaped not just by childhood or trauma — but also, in part, by the particular psychodynamics of American culture.

There’s a growing trend in couples therapy that highlights a subtle but powerful dynamic eroding intimacy: emotional triangulation.

Not the classic love triangle or secret affair, but the kind of triangulation that enters quietly through work, children, digital distractions, or even grief.

This emotional third isn’t a person.

It’s a force that takes up space in the relationship—drawing attention, emotional energy, and connection away from the couple.

Think: the demanding job that becomes a silent spouse, the child who mediates all communication, the phone that receives more eye contact than your partner.

Even therapy itself can become a third, deflecting intimacy rather than fostering it.

Once upon a time in the land of couples therapy, two tribes staked out opposite hills.

On one hill stood the Attachment People, holding up a sign that read: “Safety first. Then everything else.”

They believed relationships should be a haven—soft landings, secure bases, nervous systems synchronized like a duet.

On the other hill stood the Differentiation Folks, their banner flapping in the wind: “Grow up. Don’t lose yourself just because you’re in love.”

These were the disciples of David Schnarch, preaching self-definition, holding still while your beloved has a meltdown, and not chasing them through the house just because they’re withdrawing.

And for a long time, it seemed, therapists had to pick a hill.

But now, in a plot twist that would please both evolutionary biologists and couples therapists with a sense of humor, we’re watching a merger.

Let’s name the system: you live inside a machine designed to keep you emotionally dysregulated—so that you consume more. This isn’t conspiracy.

It’s Limbic Capitalism: the commercialization of your fear, grief, shame, and longing (Schüll, 2012).

When your nervous system is constantly pinged by:

• Ads that whisper you’re not enough

• Influencers who sell “authenticity” like it’s a handbag

• A culture that pathologizes stillness and prizes performance

…your thoughts stop being yours. Cognitive mapping helps take them back.

Marriage and Family Therapy (MFT) in the United States began with a radical premise: that individual suffering is often a symptom of relational dynamics.

A child’s anxiety might reflect their parents’ conflict. A couple’s distance might echo generational silence. MFT was created to see the whole picture.

And it still does—when it’s at its best.

But even good ideas age.

Over time, they accumulate bureaucracy, blind spots, and habits that no longer serve. This isn’t an indictment of the field. It’s an invitation to care about it enough to be honest.

Below are the most pressing concerns in American marriage and family therapy today, drawn from real research, not cynicism. Let’s walk through them—and imagine what a stronger, wiser profession might look like.