What is Strategic Masculine Disinvestment?
Friday, January 24, 2025.
Let’s face it: masculinity has always been a high-stakes game.
For generations, being “manly” meant adhering to a strict code of stoicism, assertiveness, and the occasional inability to ask for directions.
But as society rethinks gender norms, some men are strategically distancing themselves from traditional masculinity, a phenomenon dubbed “strategic masculine disinvestment.”
The catch? A recent study published in Sex Roles suggests this shift might not come without its own psychological growing pains.
What Exactly Is Strategic Masculine Disinvestment?
Think of it as a rebranding effort for manhood.
Jessica Pfaffendorf and Terrence Hill, the researchers behind the study, define strategic masculine disinvestment as when men intentionally tone down traditional “manly” behaviors to better navigate today’s evolving social and professional landscapes.
It’s like trading a power suit for a cardigan—less intimidating, but also a bit draftier in the self-confidence department.
Their study analyzed data from the 2021 Crime, Health, and Politics Survey (CHAPS), featuring 803 U.S. men aged 18 to 91. Participants were asked if they ever acted “less manly” to get ahead in life—a bold question that likely prompted some nervous laughter.
The results revealed that younger men and college graduates were more likely to lean into this trend, reflecting exposure to progressive gender discourses.
Interestingly, men facing financial struggles were also adopting these strategies, challenging the stereotype that stepping away from traditional masculinity is a luxury of the privileged.
The Emotional Costs of Letting Go of “Manliness”
Here’s where things get tricky.
While ditching traditional masculinity might sound liberating, it doesn’t come without strings.
Men who reported strategic disinvestment showed higher levels of distress, anger, anxiety, and depression.
They also felt less in control of their lives—a hit to the sense of mastery that has long been a cornerstone of masculine identity. (Think about how good it feels to fix a leaky faucet without calling a plumber—that’s mastery in action.)
The authors suggest that these emotional struggles could stem from cognitive dissonance—the psychological discomfort of holding two conflicting beliefs. Imagine trying to embrace vulnerability in a culture that still celebrates toughness.
It’s like wearing a “sensitive guy” badge at a convention of action heroes—awkward, to say the least.
Why This Matters: Masculinity at a Crossroads
This isn’t just about men feeling bummed out; it’s somewhat of a cultural reckoning as well.
As structural support for traditional masculinity crumbles—thanks to shifting workplace dynamics, changing relationship norms, and a growing emphasis on emotional intelligence—men are left to navigate uncharted territory. Is it any wonder they’re feeling a little lost?
The emotional toll of strategic masculine disinvestment raises questions about how society supports men during this transition.
If distancing from traditional masculinity leads to poorer mental health, what’s the solution? Do we need new role models, or perhaps a more nuanced understanding of what it means to be a man in 2025?
Adding to the Conversation: What Other Research Says
Pfaffendorf and Hill’s findings align with other studies highlighting the complexities of modern masculinity. For example:
Wilkins et al. (2018) explored how the pressure to “man up” contributes to higher rates of depression and anxiety in men. They found that men who embrace emotional vulnerability report better overall well-being, though it often comes at the cost of social judgment.
Connell’s theory of hegemonic masculinity continues to shape this discourse, suggesting that masculinity isn’t monolithic but exists in a hierarchy, with traditional ideals dominating at the expense of more inclusive expressions.
A study by Vandello et al. (2008) introduced the concept of “precarious manhood,” arguing that masculinity is something men feel they must constantly earn and defend. Strategic disinvestment might feel like letting go of that pressure, but it can also spark identity crises.
Moving Forward: Can We Redefine Masculinity Without the Drama?
Let’s be optimistic: the upheaval surrounding masculinity could pave the way for healthier, more flexible ideals. But to get there, we need more than individual efforts. Here are some ideas to smooth the transition:
Normalize Vulnerability: Men shouldn’t have to choose between toughness and tenderness. Let’s celebrate both.
Rethink Role Models: From Mr. Rogers to LeBron James, diverse examples of masculinity can help broaden the narrative.
Provide More Robust Support Systems: Therapy, men’s groups, and community initiatives can offer spaces for men to navigate these changes without judgment.
And for anyone wondering, yes—asking for directions is still allowed.
Final Thoughts
The landscape of masculinity is changing, and with it comes a mixed bag of challenges and opportunities. Strategic masculine disinvestment may help some men adapt to modern expectations, but it’s not a cure-all.
As society continues to evolve, we owe it to ourselves—and each other—to create spaces where every version of masculinity feels valued.
Be Well, Stay Kind, and Godspeed.
REFERENCES:
Connell, R. W. (1995). Masculinities. University of California Press.
Pfaffendorf, J., & Hill, T. (Year). Strategic masculine disinvestment: Understanding contemporary transformations of masculinity and their psychosocial implications. Sex Roles.
Vandello, J. A., Bosson, J. K., Cohen, D., Burnaford, R. M., & Weaver, J. R. (2008). Precarious manhood. Journal of Personality and Social Psychology, 95(6), 1325–1339.
Wilkins, D., Kemple, M., & Owen, J. (2018). Exploring male depression through emotional regulation and masculinity. Men and Masculinities, 21(4), 463–483.
For more on related topics, visit Daniel Dashnaw’s blog.